3 Marketing MUSTS for the New Year

Here are 3 Marketing MUSTS that every business needs to implement going into the new year! These marketing strategies will separate the pros from the amateurs and will put your company on the path to seeing dramatic growth from the past few months. Let’s dive right into it and start the year with a bang!

What Worked and What Didn’t

This one is pretty simple: look back at what has been done in the past and reflect. What were the wins? What were the losses? What goals were achieved? How were they achieved? Which ones still need attention? What needs to be adjusted? What worked extremely well? These are essential questions that are needed to be asked by every company that will help sculpt a successful marketing plan heading into the future. Often times companies focus on the wins and continue to overlook the failures and end up with a half-assed and half-working strategy that leaves more dollars than necessary on the table. It’s important to look at these failures and ensure that the same mistakes aren’t repeated in the future!

Setting Up a Marketing Plan

Okay, so you have a fair understanding of what worked and what didn’t in the past and now you feel confident that you have some kickass ideas and strategies that will set you up for success for this year. Next, you need to ensure that everything is implemented in the right manner at the right time to ensure you hit your goals! So, what’s the next step? Make a marketing plan! This includes setting a budget, fleshing out campaigns, structuring everything and focusing on strategies and tactics. Marketing plans typically include but aren’t limited to: 

• Marketing analysis

• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

• Sales forecast

• Expense Budget

• Target market

• Marketing goals

A quick google search can show you all of the other things you can add to your plan to beef it up!

Video for your Website

You don’t need a marketing plan to tell you to do this one. The stats speak for themselves. Users typically spending 88% less time on a website without a video as opposed to a website that does have a video on it. Do you need more convincing? In today’s day and age, your target audience has the attention span of squirrels. Nobody wants to sit around and try to figure out what service or product you have to offer by tediously sifting through your website when they can just hit the next google result and watch a video that engages them and explains everything that your competition has to offer. Don’t miss out on the power of video marketing!